Explore a Quirky Collection of 30 Shops Dedicated to Denim in Kojima, Okayama Prefecture

The streets are decorated to pay homage to jeans with even the vending machines covered in denim. Jeans hung high in the sky as if to lead you down to an alleyway. You can round off your denim experience by trying the denim bule salted vanilla soft serve ice cream. One of the best things about visiting this jeans paradise is that some shops in the area offer you the opportunity to design a custom-made pair. You can select the color of the denim, the thread, the rivets and all the parts that go into making your dream jeans. If you are a denim fan or curious about why Kojima jeans are some of the world's most expensive, the street and surrounding port area offer you a chance to discover more about jeans, and it's likely that you'll walk away wearing something to remind you of your experience.

Don't miss Momotaro Jeans which are the world's most expensive jeans and The Jeans Museum next to the Betty Smith Jeans Factory, which launched Japan's jeans industry in 1962. You can experience making your own jeans there as well. Finally, the cruise from Kojima Port for views of the Seto Ohashi Bridge and the islands of the Seto Inland Sea is so amazing before or after your jeans experience.